Friday, 2 March 2007

Google Reports Small Click Fraud Rate

Google has reported that the click fraud rate is less than 0.02 per cent of all clicks slip past its filters and are caught after advertisers request reviews. However, analyst will strongly disagree with the miniscule figure.

The real question is, why is there a contradiction between Google's statistics and that of ClickForensics, which puts the click fraud rate at 14.2per cent.

"We've been working to be more transparent and informative on the issues related to click fraud. Recently, this metric has been something advertisers have specifically asked for and we agree that is useful in describing the scope of the problem. Further, it is something we measure and use to monitor the performance of our click fraud detection systems," said Shuman Ghose Majumder, business product manager for trust & safety at Google.